Mistakes occur often in the sales process, what are some of the key ones to avoid?

There are many mistakes that can be made following even the most effective sales process. Some of the more easily avoidable, but commonly made, mistakes are:
1) Profiling the Investor before profiling the person
2) Allowing Emotions to Play too Big a Role
3) Failing to Follow Up
There are many areas in which a sales process can fail. Addressing potential issues with a sales process is the best way to prevent avoidable failure. For more on the sales process and avoiding mistakes, see our new article this Thursday.